March Madness | Coi Leray ATlanta Press Run

 
March Madness Flyer.png
 
 

Category: Album Release

Clients: Coi Leray, Kai Ca$h, Chavo, Metro Marrs

Location: Atlanta, Georgia

Overview

Following our first successful show, we wanted to throw an even better one. The title came from the final four, NCAA basketball championship, being held in Atlanta, less than a mile away from our school and the venue. Unfortunately this event was postponed due to COVID-19

Strategy

  1. Interview with J1, the head of hip-hop at Pandora, for Press.

  2. AUC Meet and Greet, to promote ticket sales amongst colleges.(Morehouse & Spelman College and Clark Atlanta University)

  3. Ticket Giveaway / Photoshoot at A Ma Maniere, where they host Sneaker Shopping with Joe la Puma at Complex.

  4. Capture BTS lifestyle content from the show and day in Atlanta from KiddWeeks. Scheduled photoshoot with DopeOverdose Studios.

  5. Facilitate introductions to the Atlanta music community through studio sessions at Doppler.

 

Selected Shots

ProjectsAaron JohnsonProjects, Press Run