Shopify Pop Up

Overview

In partnership with Shopify NYC and four pioneering black-owned clothing labels, Live More Brand orchestrated an engaging pop-up shopping event. The experience drew 300 visitors and featured an array of interactive elements, including a photo booth for portrait captures and live DJ sets by notable New York DJ’s Angel and Dren. Luc Bel-air supported the occasion through product sponsorship, while a black-owned Harlem juice shop, "Mad Juicy," provided fresh beverages. Further enriching the event, Live More Brand showcased a bespoke magazine filled with lifestyle and landscape photography curated over recent years.

The event highlighted exclusive appearances from notable personalities such as celebrity menswear stylist Asia Irving, Professional Overseas basketball player Trey Davis with his "Young Game Changers" line, and Angel and Dren's "Mad Juicy" product line. In promotion of this activation, a strategic photo and video campaign was executed featuring prominent influencers from Boston and New York, enhancing visibility and engagement.

Talent: